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David Goulait

David Goulait established Goulait & Associates in 2008 to enable the development of New Market Creation as well as Sustaining Growth business capability. David has both presented and published his learning in numerous formats both in public and corporate settings. His 35+ years of organizational design, management, process & product design, business creation, and practical experience in the leading change are the basis for enabling others to create a new and improved level of innovation and growth to include being on the board of a start-up company.

Prior to establishing Goulait & Associates, David had a 30+ year career at Procter &Gamble in both R&D and manufacturing. He has worked closely with P&G corporate and business unit leaders to create New Business capability by using “Disruptive Market Innovation Principles and Tools” for insuring sustainable corporate growth for P&G. David also created and led the Innovation Productivity Community of Practice and the Front End of Innovation process and system development. As a result of this capability creation effort, P&G was recognized as one of “Fortune’s Top 10 Most Innovative Companies” 4 years in a row, while P&G continued to grow at double digit rates.

David has BSIE and MSIE degrees from Purdue University (1972, 1973) and an M.B.A. from Xavier University in 1987. After serving four years in the U.S. Army, David joined P&G in 1977. He is a member of PDMA, where he is recognized as a Certified New Product Development Professional. David has received more than 50 patents in product, material, process, and fundamental science.



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